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Startupcopy - copy and content that sells stuff

Jason Berek-Lewis
Founder @ Healthy Startups
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So, this week I launched something new. It's called #STARTUPCOPY:

 

 

So, what's all this about then?

 

I love startups: more than 5 years of blogging on healthcare startups is just one example of this. I love working with and helping startups to sell stuff. And, I love writing copy.

If I can help you with your copy conundrum, let me know.

Diabeto diabetes app and hardware rushes to hit Indiegogo goal  

Jason Berek-Lewis
Founder @ Healthy Startups

 

I'm sure that you remember Diabeto, the Mumbai based startup that is building a hardware/ software solution to empower diabetics to better manage their condition. If you need to jog your memory, read this post or this one or, even better, take a look at this beauty:

 

 

The Diabeto dream has come a long way since I first got in touch with co-founder in mid 2012. Now, Diabeto needs your help:

 

 

From boot strapping to crowd funding to bring a dream to reality

 

 Up until now, Diabeto has been bootstrapping their way to building a fully integrated mobile and hardware solution for managing diabetes. But, to move to full scale production and get its prototype into the hands of people living with diabetes, Diabeto has launched a crowd funding campaign on Indiegogo.

 

The campaign is now live - so now is your chance to help bring this mobile health dream to reality. You can buy in now for a special price of $49 (after launch the Diabeto device will sell for $59).

 

Did you back Diabeto's campaign? Let me know by leaving a comment below.

 

 

Happy New Year and thanks for an amazing 2014!

Jason Berek-Lewis
Founder @ Healthy Startups

 

What an amazing year! 2014 has been the ultimate roller coaster ride - as any startup journey usually is. From Melbourne, Australia to Dublin, Ireland (literally) and all across the globe thanks to the wonders of modern technology this has been the most amazing year that has seen me make the most rewarding connections.

I don't really intend for this to be a 'thank you' post to every person who has positively impacted my year - and there have been so many - but there are a few people I'd like to thank for making this the biggest year yet for Healthy Startups.

 

Thank you for an awesome 2014!

 

Marie Ennis-O'Connor Thank you for nominating me for the HealthXL Healthees and for the chance and opportunity to travel to Dublin, Ireland for the HealthXL Global Gathering. The award was so much more than a ticket to Dublin; it was a journey that changed my journey and gave me the opportunity to meet so many people that I admire and respect. Winning the award opened many doors for me and gave me the credibility boost to launch my consulting work. Marie, we had barely spoken on Twitter before you nominated me, yet you did. Your nomination was a wonderful validation of all that I have worked for. I am so pleased to keep in touch and I thank you so much for your amazing support this year.

Joshua Krammes Mate, you have done so much for me this year for which I am so deeply thankful. Another unexpected 'bonus' of travelling to Dublin was the chance to meet you and to set the spark for our work together. You have been a massive support for me this year, you have taught me so much about the power of giving and I will always appreciate this! Always!

David G Mast Thank you David, and IBM Australia, for making the trip to Dublin possible and for sponsoring the dinner in Melbourne with Berci.

Bertalan Meskó I have so much respect for the amazing work that you do championing, chronicling and advancing innovation in healthcare! I was hugely honored to have my views included in your amazing book The Guide to the Future of Medicine and to spend time with you in Melbourne during HIC 2014. We have been speaking for years on Twitter and I often mentioned to you that I hoped we would have the chance to meet - and we did!

John Nosta Thank you for all the time you gave me at the HealthXL Global Gathering and over social media. You do more than anyone I know to promote the potential of digital health, the healthcare startup revolution and the need for healthcare to change. I am so excited to see what 2015 will bring from Google Health and more!

ePatient Dave I was really humbled to hear your story in person, and by all the time that you gave me at HIC 2014 and since on the blog and social media. Interviewing you at HIC 2014 is by far one of the highlights of my amazing year! Thank you Dave, for your bravery, your honesty, your passion and your commitment to driving real change for patients, for giving patients a voice and for all you have done to positively change the doctor/ patient dynamic to one of collaboration.

Jack Andraka Thank you Jack for amazing me! I was 'WOWED!' by your story at HIC 2014 and am in awe of all that you have achieved. Spending time with you at HIC 2014 was so exciting and inspiring. I am honoured that you gave me so much of your time when you were so in demand. Thank you for reminding me of the irrelevance of the word 'impossible'.

Regina Holliday I will always be inspired by your bravery and dedication. Like I was with Dave and Jack, I was so lucky to spend time with you at HIC 2014. I had never heard of you, your work or your journey before that conference and am lucky that Dave introduced us! I appreciate you giving me your time to be interviewed for this site and for sharing your story with Healthy Startups' readers. 

My clients Thank you for trusting me, for giving me a shot, for buying what I am selling and for doing all that you do to change your corner of healthcare.

My readers Thank you for trusting me; valuing my voice, thoughts and opinions; and for sharing my work. This is all meaningless without you!

 

The best posts in the biggest year


Here are the most read posts on Healthy Startups in 2014:

- Sergey Brin, Larry Page talk Google as a health company

- A long walk to a patient voice in health IT - an interview with Regina Holliday

- mHealth has been around a lot longer than you think

- AliveCor beats at the heart of the empowered patient

- How I came to live a very different life - a health startup founder's tale

 

 

What was your favourite digital health or healthcare startup post of 2014? Please share in the comments below or share on Twitter with an @ reply to @healthystartups

 

 

What 2015 will bring...

 

I can't commit to more regular blogging, especially in the first half of the year as I prepare for the Connect Show Future Health Summit where I will be participating in a panel discussion on the ways that patient engagement and technology are reshaping Australian healthcare. I will also be speaking at the event, with my talk focusing on digital literacy and empowered patients. There will be other speaking engagements through the year, so stay tuned!

Part of my preparation for the Future Health Summit lies in completing the manuscript for my book The Rise of Healthy Cyborgs. I first spoke about healthy cyborgs here on this blog more than 3 years ago - it's about time that I finished the damn book!

 

Have a happy and safe new year!

 

Thank you. Healthy Startups has been a long journey and I have come a long way. I couldn't have come this far without you.

Have a safe and happy new year!

Startup bucks wearables trend to help manage stress

Daragh McDonnell
CTO, Galvanic

 
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Everyone has personal experience of stress. We all know that too much stress is bad for us. It is a global problem with huge economic and societal cost. According to the Anxiety and Depression Association of America, anxiety disorders are the most common mental illness in the US - affecting 40 million adults. The UK’s Health and Safety Executive recently reported that over 11.4 million days were lost due to work-related stress in 2013/2014 in the UK. 
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Today’s fast paced world makes it difficult to find time to de-stress. Moreover, while many people feel stressed they find it hard to quantify or know if they are succeeding in reducing it.
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Biofeedback-assisted relaxation training (BART) is a proven, effective protocol for stress reduction. It trains people to reduce stress by using biosignals from their own bodies. Electrodermal Activity (EDA) – is the electrical activity of the sweat glands in the skin – is a well-established biosignal for emotional stress. Fundamental to the efficacy of BART is engagement – the more engaged the user is, the more likely it is to be effective.
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PIP your stress away...
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It’s against this backdrop that the idea for PIP emerged

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Galvanic’s goal was to create a consumer friendly device to measure EDA. From the scientific and technological perspective it had to be sensitive, accurate and robust. From a user experience point of view, it had to be highly portable, easy to use and work seamlessly with the iOS and Android smart devices that have become an indispensable part of daily life.
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Bucking the wearables trend

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A critical decision we made was to buck the current fashion for wearable devices. This is for two reasons.
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  • Firstly, “emotional sweating” manifests at the fingertips. 
  • Furthermore, like learning any new skill, learning to ease stress must be and active, conscious activity. Data acquired through extended, “passive” monitoring of EDA, without a specific motivation and context, is well-nigh impossible to interpret meaningfully. Active engagement in the context PIP’s closed loop, biofeedback system is key to attaching significance to the EDA data and attaining a real improvement in the user’s ability to ease stress.

 

To entertain and engage users
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To complete the PIP solution, we wanted to create a suite of biofeedback-based apps to absorb and entertain the users. Gaming is the perfect paradigm for engaging and motivating users over repeated sessions and we wanted our apps to provide an immersive audio-visual experience.
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Use the PIP together with your iPhone to measure, understand and manage stress
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Like any new product launch, the road from back-of-the-envelope to end product is long and strewn with pitfalls. The realisation of the PIP has required a multidisciplinary effort – from hardware R&D, design and manufacturing to materials science to software engineering to biomedical and psychological expertise. For example, the PIP’s gold-plated sensor discs are the result of a painstaking research and development process that has resulted in a high-performance, aesthetically pleasing, dry electrode construction that is now the subject of a patent application.
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Kickstarter was a significant step in understanding our customers' needs
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Despite the many speed bumps, what drives us on is the overwhelmingly positive reaction PIP has elicited over its years of development. A significant step in understanding our customers’ needs was our Kickstarter campaign, which we ran in July 2013. While the experience was a rollercoaster ride and not for the faint-hearted, the level of constructive feedback and enthusiasm from both from “ordinary” users to therapists and healthcare professionals has provided many invaluable insights.
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PIP is currently being used in a number of studies at academic institutions and clinical environments and the potential applications for its use are growing all the time.
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We have now completed our first production run of PIPs, deployed the initial suite of apps to the Apple and Google app stores and made the PIP available for general sale on our website and Amazon for €179 / $179. This is a huge milestone in Gavanic’s development and is hopefully just the start of PIP’s journey to easing stress the world over.
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PharmAssistant opens the future of medication adherence

Sofia Simões de Almeida
Co­founder, PharmAssistant
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I woke up with a text message from one of my best friends: “I’m at the hospital. The doctors say I have a deep vein thrombosis”.
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This was one and a half years ago; my friend was 25 years old. Everything changed for her on that day. She became a young chronic disease patient, struggling to take the right pills everyday, struggling to find a pharmacy with the medication she needed, struggling to fit this new condition into her active and busy lifestyle.
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My friend is not alone. In fact, one in every two US adults have at least one chronic condition and, half of them, don’t take their medication as prescribed. Every time someone forgets to take his or her pills, everyone loses:
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- patients, like my friend, are not successfully controlling their condition
- pharma companies lose 36% in potential sales, because they fail to prove the efficacy of their medication
- pharmacies lose clients
- drug efficacy studies and clinical trials fail to meet their purpose
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The key to improving medication adherence is in improving technology

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The good news is that we can do something about it using technology. That’s why PharmAssistant has created a smart pillbox. The box is connected to an “invisible” app so that the patient just has to do what he or she already does: open a box and take a pill.
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PharmAssistant has created the smart, connected pillbox

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Technology does everything else: reminds, tracks, monitors, manages, alerts for refills and shares the info with his or her physician and family, if authorized by the patient. It’s already known, that innovation in health it’s, lots of times, fostered by patient’s friends and relatives ­like me and every PharmAssistant’s team member. But what is really interesting to know is that 40% of adults with one chronic condition track their health, as well as 62% adults with two chronic conditions, according to Pew Foundation on Wired.
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This is more than going digital or mobile, it's about changing lives
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The PharmAssistant pillbox sends medication reminders
to your smartphone

 

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The opportunity is here: this is the time to change healthcare. This is more than going digital or mobile, it’s about changing lives. Every year, 125 thousand people die, just in the USA, dueto not taking their medication as prescribed. We want to trim down this numbers. In what regards to PharmAssistant, my bestfriend won’t be a number in this statistics.

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To know how we are going to do this, subscribe now our newsletter or follow us on Twitter.